Pdal Bars is a brazilian small business, created by healthy life and sports enthusiasts. The bars are natural, tasty and energizing, made from dried fruits, nuts and seeds, prepared to ensure that thousands of people can have much more vigor to continue doing what keeps them moving. The creators are cyclist athletes and wanted to carry this DNA in the brand concept.
The brand already had a concept and a uncomplicated form of packaging that made sense with its context of small business and manual packaging, however as the company grew and industrialized it was necessary to create an appropriate packaging for this context of expansion and greater distribution.
The visual concept and moodboards remained the same, but with an emphasis on natural textures and the appeal of manual illustrations to tell the story and origins of the brand (in sport and cycling). The color palette remains the same as well.
In this project I was working closely with the clients and their partners.