handmade originals
Natal O Boticário 2025
Invited by The Brand Crafters, I developed the botanical and Christmas-themed illustrated elements that formed the visual foundation of O Boticário’s 2025 Christmas Campaign. The project included over 30 original illustrations, each hand-drawn and carefully vectorized, designed as modular assets for the campaign’s visual system. These elements were used to build festive garland compositions applied across various specially customized product packaging. The illustrations were featured on exclusive editions of the 2025 Advent Calendar, product catalogs, customized gift boxes, and a wide range of Christmas activations and advertising materials throughout Brazil. The illustrated gift boxes became a central visual feature across multiple touchpoints of the campaign.