GRAIN - Identity
Grain is a project for a clothing brand. It’s first campaign was focused on printed T-shirts and the targeted audience was young people. The brand has a strong urban appeal and visual references in Scandinavian geometry, Russian vanguardism and Japanese minimalism. The color palette for the identity is reduced to shades of gray and eventually a color punctuation. The use of colors in the products of the first campaign is also reduced and of tones and textures that evokes vintage.