Dailus - Game Play Identity

It was requested a visual identity for the Dailus’s Stand for Abradilan Fair 2020. Dailus is a rapidly growing Brazilian cosmetics brand and the Abradilan fair is one of the most important events of the pharmaceutical segment. The stand concept had its influence in a vintage game play arcade. So the language of the identity was pixelated games from the 80s mixed with the language of the brand's brandbook. This concept was already made and it was part of the briefing, so was the stand decoration and disposition.