Pdal Bars is a brazilian small business, created by healthy life and sports enthusiasts.
The bars are natural, tasty and energizing, made from dried fruits, nuts and seeds, prepared to ensure that thousands of people can have much more vigor to continue doing what keeps them moving. The creators are cyclist athletes and wanted to carry this DNA in the brand concept. In this project I was working closely with the clients and their partners.
The first concepts for this job had this strong manual and delicate characteristic with a hint of "brazilianness". They were inspired in the traditional cheap tablecloths that is in most Brazilian homes called “chitas”. Unfortunately this concept of illustration was not approved and we went in a very much different direction. (because I liked those very much I wanted to show them here.)